Signature manicures & BIAB
Nails
Polished manicures, BIAB overlays, hard gel extensions and luxury pedicures for clients who want immaculate results that last.
- Gel Manicure from £40
- BIAB Overlays from £48
- Voesh Luxury Gel Pedicure from £48
Beauty salon in Towcester, Northamptonshire
Feel polished.
Look radiant.
A warmer, more premium digital front door for COCO — built to showcase the treatments people actually book, the proof clients already trust, and the booking flow that already works.
2011
Established in Towcester
3
Core treatment pillars
7 days
Pricing clarity, every visit
Established in Towcester since 2011
External online booking already in place
Broad treatment menu covering nails, lashes, brows, massage, tanning and waxing
Strong local proof from repeat clients and five-star style testimonials
Treatment-led structure
The site should sell the treatments people already come back for.
Right now the information exists, but it’s buried. The rebuild brings the core service pillars forward, trims the clutter, and makes browsing on mobile feel smooth rather than functional.
Defined, lifted, effortless
Lashes & Brows
Classic, hybrid and volume lash extensions, LVL, brow lamination and shaping designed to keep your everyday routine easy.
- Classic Lash Extensions £70
- Hybrid Lash Extensions £75
- Brow Lamination £45
Treatments that feel like a reset
Skin, Massage & Glow
Dermaplaning, Swedish and lava shell massage, tanning and waxing — the maintenance and mood-lift treatments clients come back for.
- Dermaplane Facial from £40
- Swedish Full Body Massage £58
- St Tropez Express Tan £27
What changes in the rebuild
Less WordPress clutter. More confidence.
A proper premium landing experience instead of a sparse utility homepage.
Clear treatment categories, elegant price summaries and stronger pathways into booking.
Testimonials surfaced early so first-time visitors trust the salon before they start comparing.
Mobile-first layouts, stronger type hierarchy and a visual language that actually feels like a premium salon.
Booking preserved
Keep the booking engine. Upgrade everything around it.
The current booking system lives at cocotowcester.book.app. That’s a good thing. It means the redesign can focus on brand, structure, trust and conversion without touching the thing that already takes appointments.
Contact clarity
Call, email and address should sit naturally within the booking journey, not be hidden on a utility page.
Proof first
The salon already has strong client language. The new build puts that social proof to work instead of burying it in a testimonial page.
Treatment menu snapshot
A cleaner way to browse prices.
Not every line item needs to be on the homepage. The smart move is to feature the hero treatments and then let visitors jump into the full menu or straight into booking.
Most-booked beauty treatments
Gel Manicure from £40
BIAB Manicure from £42
Full Set Extensions from £52
Gel Pedicure from £40
Voesh Luxury Gel Pedicure from £48
Lashes, brows & skin
Classic Lash Extensions £70
Hybrid Lash Extensions £75
LVL Enhance £55
Brow Lamination £45
Dermaplane Facial with Masque £55
Social proof
The trust is already there. The site just needs to show it sooner.
“The girls are so lovely and provide such good treatments; my lashes and nails always get so many compliments and last for ages.”
“It is by far the best salon in Northamptonshire. The quality is extremely high and the girls are skilled, kind and easy to talk to.”
“I can’t speak highly enough of the team and their work. Booking, rescheduling and treatments have all gone smoothly.”
Visit COCO
Everything a first-time client needs in one place.
Contact
Opening hours
Monday10am – 6pm
Tuesday10am – 9pm
Wednesday10am – 9pm
Thursday10am – 7.30pm
Friday10am – 6pm
SaturdayClosed for beauty sleep
SundayClosed for beauty sleep
Build rationale
Why this concept works
It respects the existing business model instead of forcing unnecessary platform change.
It feels premium enough to justify treatment spend, while still being warm and local rather than intimidating.
It reduces friction: fewer dead-end pages, stronger calls to action, and a more elegant route from homepage to booking.
If we take this forward
Next step would be pulling the real content, refining photography, tightening the treatment taxonomy and either rebuilding on a lightweight stack or re-skinning within the current CMS depending on access.
FAQ
A cleaner offer, without breaking what already works.
How do I book? +
COCO already uses an external online booking flow, so the main site keeps the experience simple and pushes every key call to action into the live booking system.
What should the new site do better? +
Look more premium, make treatments easier to browse on mobile, surface social proof earlier, and turn first-time visitors into bookings faster.
Can the booking system stay? +
Yes. The redesign is built around preserving the existing booking flow rather than risking a migration.